Success Story: Elevating NAC Silvermine as a Standalone Silver Brand
Challenge
NAC Silvermine, initially positioned as a sub-brand under the renowned NAC Jewellers umbrella, faced a key
challenge: To establish itself as a standalone silver-exclusive brand digitally with a distinct identity and
enhance its organic visibility—both on Google Search and across social media platforms
Solution
We implemented an integrated digital marketing strategy that focused on brand positioning, creative content
development, influencer engagement, and data-driven paid campaigns.
1. Brand Positioning & Strategy
Repositioned NAC Silvermine as a "go-to destination for silver idols, articles, and traditional silver
ornaments" with a strong cultural and aesthetic appeal.
Focused targeting in Chennai and Vijayawada to solidify local market dominance.
2. Social Media Strategy & Content Creation
Developed a cohesive visual and messaging identity across Meta platforms (Facebook & Instagram).
Created content pillars around:
Product-centric reels (Kolusu, Metti, Silver Idols)
Infotainment reels (employee-driven content, UGC-style storytelling)
Occasion-based promotions (Mother’s Day, Akshaya Tritiya, Wedding Season)
3. Influencer Collaborations
Engaged micro and regional influencers for important campaigns to create authenticity and increase reach among
targeted local demographics.
4. Paid Performance Marketing
Deployed Meta ads (Facebook & Instagram) with a dual focus:
Awareness campaigns: Reach and brand recall.
Lead generation campaigns: WhatsApp-integrated forms for direct customer interaction.
Used geo-targeted ad creatives for Chennai and Vijayawada with messaging tailored to regional preferences and
buying behavior.
Results
✅Established NAC Silvermine as a standalone silver brand with strong digital
✅ Created a sustainable inbound funnel through organic visibility and paid lead generation.
✅ Strengthened brand recall during high-conversion festive seasons.
✅ Delivered measurable sales uplift through performance marketing and localized content.
“NAC Silvermine: Illuminating silver jewellery with digital brilliance. Where silver meets elegance, NAC Silvermine radiates online. Digitally redefining the art of silver jewellery”
